Two global hotel chains, Marriot and Starwood, merged into what is today the largest hotel company in the world. So, what’s interesting about two big chains going through a standard merger? Besides the fact that they now have more than 1million rooms combined, the merger has also given way for other hotel chains to do something similar.
Accor Hotels, a mainstay in affordable 4 star hotels, recently announced that they’ll be partnering up with FRHI holdings, which is primarily known for its luxury hotels. With the two being at the opposite ends of the spectrum, expect some unique developments (possibly an affordable five star hotel room).